Privacy Policy
How we handle your personal data.
About Equine takes your privacy seriously. This policy explains how we collect, use and protect your personal data in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Who we are
About Equine is the data controller for personal data collected through this website. For any data protection enquiry, email [email protected].
What we collect
We collect information you provide directly, such as your name, email address, delivery address and order or enquiry details, along with limited technical information such as cookies and analytics data where you consent to them.
How we use it
We use personal data to process and deliver orders, to respond to enquiries, to provide customer service, and, only with your consent, to send marketing such as a newsletter. We do not sell your personal data.
Lawful bases
We rely on performance of a contract (to fulfil your order), legitimate interests (to run and improve the business responsibly), consent (for marketing and non-essential cookies), and legal obligation (for example, tax records).
Sharing
We may share data with service providers who help us run the business, such as payment processors, delivery carriers and email providers, under appropriate agreements, and with authorities where legally required.
Your rights
You have rights to access, correct, delete and restrict the use of your personal data, to object to certain processing, and to data portability. You can withdraw consent at any time and complain to the Information Commissioner's Office (ICO).
Contact
For any privacy question, email [email protected]. See also our cookie policy.